UX/UI & Graphic Design

Design that doesn't just look good — it works with clarity, purpose and intention.

I'm Ashley, a freelance designer with over ten years of experience across UX/UI, product design, branding, and 3D. I work with startups and growing businesses to create digital products and visual identities that are clear, considered, and genuinely useful.

Starboard Card admin dashboard
Oxcombe Pottery website design
10+ Years experience

Experience working with

What I do

The right kind of help, at the right stage

UX/UI Design

From user research and wireframing through to polished Figma prototypes, I design digital products that are intuitive, accessible and thoughtfully considered from the first click to the last.

  • User research & journey mapping
  • Wireframing & prototyping
  • UI design systems
  • Usability testing

Web Design

Websites that look like they've been designed with care, because they have. I design sites that load fast, feel right on every device and give visitors a clear reason to get in touch.

  • Site architecture & UX
  • Responsive design
  • HTML/CSS builds
  • WordPress & Squarespace

Brand & Graphic Design

Logo, identity, print, packaging. Built to feel coherent across every touchpoint. I've worked across global brands and one-person shops, and both get the same level of attention.

  • Logo & brand identity
  • Print & packaging
  • Marketing collateral
  • Social media assets

3D Visualisation

Product renders and exhibition visuals built in 3ds Max and VRay. Useful for showing how something will look before it exists, especially for launches, pitch decks and marketing campaigns.

  • Product rendering
  • Exhibition & display design
  • Campaign visuals
  • Advertising assets

How I work

Clear process, no guesswork

Every project is different, but the approach stays the same: understand the problem properly before starting to solve it.

01

Discover

We talk about your goals, your users, and your constraints. I ask questions you might not have thought of yet, and listen carefully to the answers.

02

Define

Before anything is designed, we agree on what success looks like. Clear scope, clear deliverables, no surprises.

03

Design

Iterative, collaborative, and grounded in your users. I work in Figma so you can see and respond to ideas as they develop.

04

Deliver

Handoff in whatever format works for your team, whether that's a Figma file, developer-ready specs, or a working front-end build.

Got a project in mind?

Whether you have a detailed brief or just a rough idea, I'm happy to have an initial conversation. No obligation, no sales pitch.