About
A designer who takes the whole picture seriously.
Over ten years of experience across UX/UI, product design, branding, 3D and print, and a Master's degree that made the underlying theory explicit.
Hello. I'm Ashley.
I'm a freelance designer with over a decade of experience spanning UX/UI, product design, graphic design, 3D visualisation and print. I founded Seaden Design in 2022 to work directly with clients who want considered design thinking and not just polished deliverables.
My career has taken me through small independent businesses, global brands like Marshall Amplification and fintech startups. Each context has taught me something different: how to move fast without cutting corners, how to serve a rigorously maintained brand, and how to build products that work for real people doing real jobs.
I hold a Master's degree in User Experience Design from Falmouth University, which gave formal language and methodology to instincts I'd been acting on for years. I care about making things that are intuitive, accessible and purposeful, and about being straightforward to work with.
Work with me
Experience
Where I've worked
Product Designer
Starboard CardWorked as one of two designers at a fintech startup serving the superyacht industry, leading end-to-end product design across the web platform and mobile app. Covered everything from user research and prototyping through to a Tailwind CSS-constrained admin panel and a multi-currency card management flow.
Freelance Designer
Seaden DesignIndependent freelance practice covering UX/UI design, brand identity, web design, and 3D visualisation for clients across a range of industries. Clients have included independent makers, ceramics businesses, and service providers.
Graphic & 3D Designer
Marshall AmplificationContributed to one of the world's most recognisable audio brands across product visualisation, exhibition design, and advertising campaigns. Work appeared in global campaigns and retail environments internationally.
Designer
Tula & othersDesign roles across a range of environments, building the breadth of experience that underpins everything since, including print, digital, brand, and marketing across multiple sectors.
Education
Academic foundation
Master of Arts — User Experience Design
Falmouth University
Advanced methodologies in user research, interaction design, prototyping, and usability testing. Reinforced the belief that great design should always be purposeful, inclusive and grounded in genuine user need, and gave formal rigour to instincts developed over years of practice.
Bachelor of Arts — Interactive Design
University of Hertfordshire
The foundation on which everything since has been built. The degree ignited a passion for graphic design and equipped me with core skills spanning visual communication, digital design and interactive media, the creative instincts and technical abilities I've been expanding and refining ever since.
Capabilities
What I bring to a project
Design
- UX research & strategy
- Interaction design
- UI design systems
- Responsive web design
- Brand & identity design
- Print & packaging
Tools
- Figma
- 3ds Max & VRay
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- HTML & CSS
Process
- User research
- Prototyping & testing
- Stakeholder facilitation
- Design handoff
- Agile collaboration
- Design documentation
Platforms
- WordPress
- Cloudflare
- Wix
- Netlify / GitHub Pages
- iOS & Android (design)
- Web apps & dashboards
Ready to work together?
Whether you need a full design engagement or a second pair of eyes on something already in progress, I'm happy to have a chat about what would actually help.