Selected projects

UX/UI Product Design Fintech Mobile Social Media

2022 — 2026

Starboard Card

Multi-year work for a fintech startup serving the superyacht industry, spanning end-to-end digital product design across the web platform and companion mobile app, plus the ongoing social media content design that keeps the brand visible across Instagram, Facebook and LinkedIn.

The challenge

Starboard Card needed to make complex financial tooling, crew payment management, multi-currency card controls, and financial reporting, feel simple and trustworthy for users who weren't necessarily finance professionals.

What I did

Led the UX process from research through to high-fidelity Figma delivery. This included an internal admin platform built with Tailwind CSS constraints, a redesigned mobile card management flow, and an ongoing design system that brought consistency to a rapidly growing product.

Outcome

A product suite that passed regulatory review, handled real cardholder transactions across multiple currencies, and gave the operations team the administrative tools they needed, all within a UI that felt calm and considered rather than complicated.

Mobile app case study → Web app case study → Admin panel case study → Social media case study →

Interested in similar work? Get in touch

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UX/UI Mobile App Healthcare MA Major Project

2025

Heartly

A mobile app concept designed as my MA Major Project, giving young men who have suffered a heart attack remote access to personalised fitness programmes, cardiac rehabilitation specialists and mental health support.

The challenge

Uptake of in-person cardiac rehabilitation is low, especially among younger patients, with few digital tools built specifically for this under-served group.

What I did

Led full-cycle UX research and design, from literature review and ethics-approved participant interviews through to a persona, brand identity, wireframes and a high-fidelity interactive Figma prototype.

View case study →

Working on a healthcare or wellbeing product? Get in touch

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3D Visualisation Brand Exhibition Advertising

2018 — 2022

Marshall Amplification

Multi-year engagement with one of the world's most iconic audio brands, contributing across 3D product visualisation, exhibition design, and advertising campaigns.

The challenge

Marshall's visual standards are exacting. The brand is instantly recognisable globally and every piece of visual output needs to uphold that while being fit for purpose across print, digital and physical environments.

What I did

Created photorealistic 3D product renders in 3ds Max and VRay, designed exhibition and retail display concepts and produced advertising and campaign assets for product launches and major music events. Work appeared across global marketing campaigns and in retail environments internationally.

Event artwork case study → Advertising case study → 3D renders case study →

Need 3D visualisation? Let's talk

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UX/UI Landing Page Branding

2026

Base360

A world-class landing page for Base360, an AI-powered platform that unifies every customer conversation into one system. Built to a tight deadline using Figma Make for rapid iteration, then finished by hand for a considered, human feel.

The challenge

Distilling a complex, multi-channel AI product into a page a first-time visitor could understand in seconds, on a short timeline.

What I did

Built the page structure in Figma Make from a detailed prompt, then moved into Figma Design to apply a brand-accurate colour palette and rebuild typography, spacing and component detail by hand. Finished with an animated, interactive prototype for the graphics and buttons.

View case study →

Need a landing page? Get in touch

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Branding Web Design Identity

Freelance

Oxcombe Pottery

Brand identity and website design for an independent studio potter. The brief called for something calm and unhurried, a visual identity that let the work speak without competing with it.

What I did

Developed a brand identity from the ground up, including logo design, colour palette, and typography system. Designed and built a website to showcase the collection as an online gallery, with the added complexity of a booking system, membership area and e-commerce store.

View case study →

Working on a similar project? Get in touch

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Branding Packaging Design 3D Visualisation

2022 — 2023

SOH Group

Freelance packaging and label design for a multi-sensory branding and marketing company, using scent, sight, sound and design to elevate its clients' brands.

The challenge

Producing print-ready artwork for a wide range of product packaging and labels, including safety and compliance information, that clients could confidently approve before committing to a print run.

What I did

Designed packaging and label artwork directly onto each product's die cut in Illustrator, placed finished artwork onto product mockups in Photoshop where available, and built photorealistic 3D visuals in 3ds Max and VRay for packaging with no existing mockup, liaising closely with SOH Group's owners and directors throughout.

View case study →

Need packaging or label design? Get in touch

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Coming soon

Branding Web Design

Freelance

Chalk Hill Ceramics

Rebrand and new website for a small independent potter based in the Lincolnshire Wolds. A place to showcase new work in an online gallery with the foundations in place to add a shop.

What I did

Complete rebrand including a new identity, applied to a freshly designed website that balanced warmth and simplicity. Built to be easily updated by the client, with a clear path to e-commerce integration.

Need a website for your creative business? Let's talk