Marshall Amplification · Print & Digital Advertising
Owning the full campaign output for one of music's most recognisable brands — every advert produced as a complete multi-format set, from web banners and Instagram posts through to billboard artwork and editorial spreads.
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As part of my graphic design role at Marshall, I was responsible for the full advertising output, producing every campaign asset across a complete suite of print and digital formats, and ensuring the brand appeared consistently and compliantly wherever it ran.
Every advert was delivered as a complete multi-format set, from web banners and Instagram posts through to billboard artwork and editorial spreads. This proactive approach meant that whenever a request came in from the sales team, marketing department, or a dealer, the right format was immediately available without delays or reworking.
Requests arrived constantly, from sales, marketing, and Marshall's dealer network, each needing the right format, on brand, with no delay. Strict guidelines governed every element of every advert: logo placement, colour overlays and typographic style had to remain consistent whether the ad appeared on a magazine page or a roadside billboard.
Working within those constraints required both technical precision and creative discipline, producing work that felt fresh and campaign-specific while never compromising the integrity of one of music's most recognisable brands.
Advertising covered the full range of Marshall's communication needs. Brand campaigns that reinforced the iconic identity, product launches highlighting specific amplifiers and gear, and event promotions for live appearances and activations. Each campaign was delivered as a complete set rather than a single asset, the same creative resized and adapted across every web banner dimension, social format, and print specification a placement might call for.
Producing every format proactively, rather than reactively, was central to the role. It meant the right asset was always already available when a request came in, with no turnaround delay and no last-minute rework.
Advertising assets shipped across global campaigns and retail environments internationally, supporting product launches for one of music's most recognisable brands.
Proactive multi-format production eliminated turnaround delays for sales, marketing, and dealer requests.
Maintained strict brand compliance across thousands of assets spanning dozens of formats, without the work ever feeling repetitive or stale.
Building campaigns with every format in mind from the outset, rather than retrofitting a single creative after the fact, was the only way to keep pace with the volume of requests coming in from sales and marketing.
Strict brand guidelines could have felt limiting, but in practice they were what made it possible to produce so much work, so quickly, without every decision needing to be re-litigated from scratch.
Producing the full format set ahead of need, rather than reacting to each request individually, turned advertising production from a bottleneck into a resource the rest of the business could draw on instantly.
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